Seatek

Services rendered — Creative, Art Direction, Design

SEATEK is a maritime sea and river safety collaborative operating in the private sector. They have produced an automated Man Overboard Detection System for the instant detection, classification, and rescue support of a human falling overboard a vessel or maritime structure.

I was approchaed by Seateck to design the brand for the Seateck Man Overboard Detection System (SMODS). This includes a visual language, made of logo, wordmark and brand assets.

Wordmark anatomy

Wordmark

Logo rationale

Colour scheme

The brand patterns and assets are all based on various type of sonar detection radar. They can be used in various ways either standalone or as part of the brands visual language.

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